Friday 5 October 2012

Driving sales up through Direct Response TV marketing


DRTV or Direct Response Television is the name given to those info-commercials or infomercials that you see on TV typically after your favorite TV shows are over. The advertisement is long enough for the anchor to explain the product features in detail and also often show you the benefits by a ‘before’ and ‘after’ of the product use case study. 

There are so many products which are being sold, and very successfully sold, exclusively through Direct Rsponse TV advertising. We at We Care Call Center have helped businesses benefit greatly through a strategic direct response campaign. What makes this as the most viable marketing method is that you don’t need a brick and mortar showroom to display your product. The Television is your showcase.

And with the guaranteed appearance on TV, your product is uplifted to the celebrity status. The camera zooming in on the product and an alluring description of its features makes your product glamorous and desirable, a natural ability of TV as the medium. 

But along with a good infomercial, you also need a good call center which can respond to all the customers who call on the toll-free numbers that you flash at the end of your ad. We at We Care Call Center have been a service provider to one of the most renowned US based infomercial based retail brand. Our Agents are trained to not just respond to your callers, but also ensure enhanced sales.
Our simple three principles are:

Don’t just answer the customer. Allure him to make the buy.
Don’t just sell. Up-sell and cross-sell.
Don’t just record your sales. Observe the trends through the sales statistics. And contribute to develop the marketing strategy further as per customer demands.

This is the reason why, whenever you outsource to We Care Call Center, rest assured, you get the best direct response campaign!

1 comment:

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