Driving sales up through Direct Response TV marketing

DRTV or Direct Response Television is the name given to those info-commercials or infomercials that you see on TV typically after your favorite TV shows are over. The advertisement is long enough for the anchor to explain the product features in detail and also often show you the benefits by a ‘before’ and ‘after’ of the product use case study. 

There are so many products which are being sold, and very successfully sold, exclusively through Direct Rsponse TV advertising. We at We Care Call Center have helped businesses benefit greatly through a strategic direct response campaign. What makes this as the most viable marketing method is that you don’t need a brick and mortar showroom to display your product. The Television is your showcase.

And with the guaranteed appearance on TV, your product is uplifted to the celebrity status. The camera zooming in on the product and an alluring description of its features makes your product glamorous and desirable, a natural ability of TV as the medium. 

But along with a good infomercial, you also need a good call center which can respond to all the customers who call on the toll-free numbers that you flash at the end of your ad. We at We Care Call Center have been a service provider to one of the most renowned US based infomercial based retail brand. Our Agents are trained to not just respond to your callers, but also ensure enhanced sales.
Our simple three principles are:

Don’t just answer the customer. Allure him to make the buy.
Don’t just sell. Up-sell and cross-sell.
Don’t just record your sales. Observe the trends through the sales statistics. And contribute to develop the marketing strategy further as per customer demands.

This is the reason why, whenever you outsource to We Care Call Center, rest assured, you get the best direct response campaign!

How To Deliver Awesome Customer Care Call Center Services

Organizations cannot take care of all the activities associated with their business, at-least not superbly. The general practice is to outsource various non-core activities of the business to specialist service providers having expertise in required segments. Organizations usually outsource their customer care requirements to call centers as it provides them a wide array of benefits.

Now it is the responsibility of the call center company to ensure smooth, efficient and effective delivery of satisfactory customer care services. Mentioned below are some tips that will help these services providers in delivering great services:

Develop Customer Intelligence And Use It Wisely: Rather than focusing on how to interact with customers, you should focus on developing customer intelligence. Find out as much about the customers as you can. Identify your customers and their needs. Find out what they expect from you as a service provider and how efficiently you are delivering on those expectations.

Allow Front Line Customer Service Staff To Go Of The Script: Great customer services are delivered by people, not by companies. One thing that customers hate most is agents who stick to a prepared script. Such call agents sound like machines trying to imitate human beings. Talk to the callers like a person and make them feel that you care about their problems. Remember, it is ok to stray away from the script if the situation requires.

Improve Yourself Constantly: The competition in the business world is so hard that organizations need to enhance their services and products on a regular basis if they want to survive. As a service provider, a customer care call center is also required to improve its services on a daily basis. There is a lot to learn as the advancements in technology and business provide new options for exploration on a regular basis.

Mistakes Can Teach You A Lot: First of all, don’t make mistakes. However, that’s not as easily done as said. Everybody makes mistakes and you will too make some. Don’t get discouraged when you make mistakes as it is nature’s way of telling us what we are doing wrong. You need to find out what went wrong and start working upon it. Make sure that you are prepared to handle the same situation and never commit the same mistake again.

The key aspect in customer services is your dedication and loyalty towards your work. Unless you show genuine care and concern for customers, you can never keep them satisfied.